Ralph Welborn

Much talk is happening about digital transformation and innovation. Rarely does this talk cover pragmatic steps regarding how to “make sense” and “take action” on the new opportunities that today’s most disruptive technologies catalyze. Nick’s book does that – providing “blueprints for action” – helping those who take advantage of Nick’s insights move from conceptual discussions to pragmatic action, with speed and scale. Of particular value is his distillation of patterns – or what he calls “palette” – of options of which technologies to use in which combination to take advantage of different business opportunities.